WESTLAKE VILLAGE, Calif., Sep 15, 2008 (BUSINESS WIRE) -- ValueClick, Inc. today announced it has launched AdRx Media, a premium health and wellness online advertising network with a potential reach of more than 20 million unique visitors per month, according to comScore Media Metrix.

AdRx Media is comprised of several well-known publishers, including Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong Diagnosis and more than 50 other high quality health and wellness information sites.

AdRx Media gives advertisers a way to reach consumers while they are engaged in seeking health information on more targeted sites beyond the largest health properties. For instance, according to comScore Plan Metrix June 2008 data, WebMD Health reaches only one in seven people who have searched for health information related to an ailment online and Everyday Health reaches only one in eleven.

"AdRx Media is filling an important gap by giving advertisers an efficient way to reach a more engaged audience as they seek information on focused health sites other than general health properties," said James Kiernan, vice president, group director at MediaVest. "Having a reliable partner to aggregate inventory on content related to all major health conditions is a service I expect media buyers in the health category will be very receptive to."

AdRx Media offers advertisers a convenient way to reach consumers as they go online to learn more about any health related issue, with complete transparency into the sites where their ads will appear. The extensive reach of AdRx Media provides several ways to reach any health-conscious audience via contextual placements alongside condition-specific content and other demographic, psychographic and technographic targeting capabilities.

"The response to AdRx Media among marketers and agencies during our initial charter period has been overwhelmingly positive," said Denise Zaraya, director, AdRx Media. "They recognize the value of targeting niche content with a partner that can guarantee quality, transparency, expertise and scale."

The network is managed within the ValueClick Media division in the U.S. and utilizes its advanced network technology and expertise. A dedicated account management and media development team works with a unique set of AdRx Media publishers and advertisers under the direction of Ms. Zaraya.

AdRx Media is exhibiting and Ms. Zaraya will speak on a panel entitled "DTC Advertising and New Media" at the PharmaMed conference in New Brunswick, New Jersey September 15-16. On September 18-19, AdRx Media will exhibit at the OMMA Global conference in New York, where Ms. Zaraya will lead a workshop on "Strategies for Maximizing Performance with Vertical Networks."

About AdRx Media

AdRx Media is an online advertising network specialized in providing custom solutions to health and wellness advertisers. AdRx Media aggregates condition-specific inventory across the Internet's top health and wellness publishers, which collectively reach more than 20 million consumers per month, giving advertisers the ability to reach all of their health targets in one single, transparent buy. AdRx Media is a product of ValueClick, Inc., and is operated by its ValueClick Media division in the U.S.

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Jazz guitarist Jeff Linsky (Born 1952) will pay tribute to the residents of Kalaupapa at a concert Saturday at the Doris Duke Theatre. Photo: Jimmy Bishop / Gideon

HONOLULU, Hawaii (Star Bulletin), September 18, 2008:

By Gary C.W. Chun

Jazz guitarist Jeff Linsky has toured the world over. As he puts it, he frequents "impressive concert halls in Europe, Asia, and North and South America. For one recent engagement, (my wife Lisa and I) spent an entire month in an overwater bungalow at the St. Regis Bora Bora.

"I've played Brazilian music in Brazil, French music in France, Japanese music in Japan, etc. Yet, I've never had a more rewarding and appreciative audience than our friends in Kalaupapa."

In fact, his experiences performing at the former Hansen's disease (Leprosy) settlement have been so moving that, at Linsky's latest concert at the Honolulu Academy of Arts, he will pay tribute to his friends on Molokai. Linsky will share with audiences the workings of the nonprofit Ka 'Ohana O Kalaupapa, an organization that highlights the dignity of all patients exiled to the island peninsula dating back to 1866.

The guitarist has invited some old friends to join him on stage: pianist Rich Crandall and singer Jimmy Borges, whom Linsky hopes will make the gig in spite of his busy performance calendar. Makana, a fan of Linsky's, also will be a special guest.

LINSKY, already an established guitarist on the Los Angeles scene when he was just a teenager, decided at the age of 19 that he wanted to live in Hawaii. Writing via e-mail while on his way to a gig at a private event in Pebble Beach, Calif., Linsky said, "I arrived in Honolulu in 1972, and although I continued to travel around the world, I kept a home in Hawaii until 1988.

"During those early years in Hawaii, I had heard of the famous Kalaupapa settlement on Molokai, but never visited there. It wasn't until just a few years ago, during one of our yearly concert trips to Hawaii, that my good friend Sonny Silva told us about his cousin Olivia in Kalaupapa. Olivia Breitha had written a famous autobiography entitled 'Olivia: My Life of Exile in Kalaupapa.'

"When my wife Lisa was a little girl in Catholic school, she had raised money in the name of Father Damien for the patients of Kalaupapa. When we learned about Olivia and read her book, we were inspired to visit Kalaupapa and hoped to share the gift of music with the patients there. Thanks to Sonny and Olivia, we were sponsored in for a special concert," he continued.

"Sadly, on the day we arrived in Molokai, Olivia passed away. We went on with the concert in her honor, and began our friendship with the patients and (kupuna) of Kalaupapa."

The guitarist has written a composition called "Kalaupapa" to honor its residents, a lovely piece that includes some familiar slack-key motifs amongst his usual Latin- and Brazilian-influenced playing. Linsky also donates CD royalties to Ka 'Ohana O Kalaupapa.

"The first time I performed in McVeigh Hall in Kalaupapa was inspirational," he said. "When you see a woman in a wheelchair before you, visibly ravaged by a difficult disease, with no fingers, bandaged feet and very little vision, and she is smiling and swaying to the music, doing the hula in her wheelchair (and) wearing her pink Las Vegas visor -- I'm telling you, she just couldn't be any more beautiful or darling."

JEFF LINSKY: KA 'OHANA O KALAUPAPA
The Doris Duke Theatre, Honolulu Academy of Arts
Visit www.honoluluacademy.org
www.kalaupapaohana.org

gchun@starbulletin.

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